When you take a look at Yumi, you’ll wonder how and why you’ve ever lived without this brand. It’s one of London’s amazing fashion successes but it’s maintained its integrity by floating just under the radar. Beloved by celebrities and easily worn by everyone, once you buy Yumi, you’ll want to keep it a secret too.
30 Years of Fashion
Yumi has been hard at work since 1995 and the brand story is as much about love as it is about fashion. Uttam Nepal, came to London from his native Nepal. Based in Camden, he was bringing the crafts, colour and culture to the British capital when he met Clare – and the rest is history.
Now married and working on the brand together, Uttam brings the best of the East to meet Clare’s Western-inspired designs.
Yumi has a very particular take on the clothing that they create and design and they have a strong belief in creating fashion without borders or barriers. As a result, their pieces have a unique flavour to them and they’re happy that people stand out from the crowd when wearing Yumi.
Yumi designs have key characteristics that mark them out. They’ll always be vibrant and colourful. They’ll always encapsulate Yumi’s global outlook and love of travel. Prints are exclusive to Yumi and they’re playful with their pieces and their inspiration. However, femininity is essential to the Yumi look. You might be bright and bold, but your look will always have a softness to it.
Unlike the fast fashion of high street retailers, Yumi has a collection that has been made from recycled fabrics and materials. They also have a fabulous plus size range that includes wrap dresses and kimono styles, with an accessories range to complete your look without shopping elsewhere.
The Great British Summer throws up hundreds of reasons to treat yourself to something new to wear and Yumi fits the bill for every occasion – and with an outrageous discount thrown in. With an online shop that’s bursting at the seams, you can shop from home. With floaty maxi dresses and cool kimono style dresses, you’ll beat the heat. You can also decide on your dress for a late summer wedding which will make you stand out for all the right reasons – and with up to 40% off!